I Built the "Perfect" SaaS. Nobody Cared.

Hey founders & builders,

Two months.

That’s how long I spent obsessing over the “perfect” SaaS MVP - polished UI, every edge case handled, super-performant backend.

I launched it…

And nobody cared.

No signups. No buzz. No feedback.

Just silence.

If you’re working on your first SaaS - or even your fifth - I want to save you from that same gut punch.

Because it turns out: great execution doesn’t matter if you get the strategy wrong.

Here are 5 SaaS mistakes I’ll never make again (and what I do now instead):

❌ Building in stealth mode
✅ Validating in public
I used to build quietly. Now, I share my ideas early and often. Feedback beats perfection.

❌ Overengineering/overthinking the MVP
✅ Solving one painful problem - fast
No more features “just in case.” I launch the smallest version that delivers real value.

❌ No distribution plan
✅ Marketing before I build
I used to build then market. Now I reverse it. If I can’t get people excited before launch, I rethink the idea.

❌ Chasing every feature request
✅ Doubling down on the 20% that drive 80% of value
Every new feature adds complexity. Most don’t move the needle.

❌ Ignoring onboarding
✅ Designing onboarding as a product in itself
A beautiful product is useless if users bounce in 30 seconds.

I’ve made these mistakes more than once.

And still managed to deliver a SaaS that onboarded 500+ users.

But you? You don’t have to learn the hard way.

Building something right now?
Reply to this email or DM me on X - I’m happy to give feedback.

Or just hit reply and tell me which of the 5 mistakes you’ve made. No shame. We’ve all been there.